Ad hoc marketing is inefficient – a waste of valuable time and resources.
“Ad hoc marketing” means you make it up as you go. Each week or month brings a new opportunity, project and focus. It may work for marketing some products – but not for building long-term, rewarding relationships with financial advisors, institutions or investors.
To reach your target audience cost-effectively and make every touch count, we think consistency is the key.
To that end, we help clients create a “Right-Size Playbook,” an integrated marketing communications plan that delivers the right message, to the right investor, at the right time and with minimal waste.
A Simple Right-size Solution
Ulicny’s “Right-size Playbook” is a time-tested, streamlined, market-ready way to respond to today’s challenges in three steps:
- Differentiate your competitive strengths and capture them in your messaging.
- “Right size” an integrated marketing plan and budget for your firm, to reach the investors who are the best candidates for you.
- Develop a turnkey, search engine optimized website as the hub of a continuously reinforcing marketing strategy, while anticipating future advertising/marketing opportunities such as blogs and social media.
Your marketing communications plan also includes follow-up analysis and fine-tuning. We will establish baseline metrics to evaluate the success of every marketing initiative. In other words, you will know exactly where your communication program is going – and where it stands at any given time.