Case Study: Using AI to boost SEO for retirement content
By Jeanie Ulicny·2 min read
Keeping your content human while gaining the benefits of the new technology.
By combining AI-enabled research with human judgment and compliance-first writing, we helped the firm protect its brand voice while competing effectively in one of the industry’s most crowded search categories.
The challenge
A leading global retirement provider asked Ulicny to create a series of educational articles designed to:
Explain target date funds in plain, investor-friendly language
Reinforce the brand’s credibility in a crowded marketplace
Improve search visibility in one of the industry’s most competitive categories
The firm also wanted to understand how AI could play a role in making the process more efficient—without putting trust, compliance, or brand voice at risk.
How we addressed it
Ulicny writers and designers partnered closely with the client’s marketing and compliance teams to:
Use AI tools for research, keyword discovery, and early draft structures
Apply expert human oversight to refine language, align with brand voice, and ensure compliance readiness
Design educational visuals and internal links to strengthen investor understanding while improving search performance
Build a connected content library that answered the most common investor questions: returns, glide paths, fees, rollovers, and investment mix
